So Cow

Taum, Ireland

Brian Kelly's punchy, effusive Pop is one of the MidPoint calendar's most scintillating sonic confections. In “Laughing Disaster,” the So Cow mastermind croons, “Oh, life goes fast when having fun/And being young/And romance is on the cards,” with so much sweet charm that it makes delving into his substantial discography worth the jump. Even with his predilection for the simplicity of melody, Kelly has ambition, too — he once wrote and sung a song in broken Korean.

You'll Dig It If You Dig: The poppier side of Punk's inaugural wave, Elvis Costello, Billy Bragg and the best sort of Pub Rock. (Reyan Ali)